Paid Ads
Facebook Ads for E-commerce in 2026: What Actually Works
The Facebook ads playbook has changed. Here's what's working right now for e-commerce brands spending $5k-$50k/month.
If you're running the same Facebook ad strategy from 2023, you're probably burning money. The platform has evolved, and so should your approach.
Advantage+ Shopping Campaigns Are King
Stop fighting the algorithm. Advantage+ campaigns consistently outperform manual campaigns for e-commerce. Let Meta's AI do the heavy lifting on targeting.
Creative is the New Targeting
With broad targeting, your creative IS your targeting. Invest in diverse creative — UGC, studio shots, lifestyle, talking head — and let the algorithm find the right audience for each.
The 3-2-2 Creative Framework
For every campaign: 3 UGC videos, 2 static images, 2 carousel ads. Test aggressively and kill losers fast.